Product or Service Integration is one of the most important and yet often forgotten or underemphasized workstreams when it comes to integrating an acquired or merged enterprise. This area is often over looked but it requires a long term view of the company’s combined product roadmap and strategy, which takes a significant amount of time, collaboration and effort. Product or Service Integration rarely produces immediate quantifiable cost or revenue synergies, which are usually used as justification for the deal in the first place.
SPX’s approach to Product or Service Integration actually begins during the Due Diligence phase of an acquisition or merger. We start by bringing together the necessary stakeholders to determine if and how an acquired or merged product fits with the client’s overall strategy. From there, we design and execute a plan to bring the acquired or merged company’s products or services into a combined product portfolio.