Go To Market Integration is the enablement of marketing and sales of an acquired or merged product or services under the combined company’s banner. The successful accomplishment of this workstream enables the combined enterprise to recognize revenue-related synergies, which helps to justify the transaction. Go To Market Integration includes rationalization of the combined entity’s product or service item master, training for the combined entity’s sales and marketing teams and change management and communication to customers.
SPX begins this aspect of integration by developing a detailed comprehensive Go To Market Strategy and Plan. These documents provide guidance to all stakeholders on how the newly acquired product or service should be marketed and sold. SPX also guides the execution of this strategy and plan to ensure optimal efficiency and the maximum attainment of synergies.